Pakistan’s emerging contemporary fashion brand Raiment 61 has announced an official partnership with the PSL team for the upcoming PSL 2024.
As a pants-only brand offering premium quality formal and casual pants for men and women, Raiment 61 designed their customized signature Multipurpose Pants for the players, coaches and management of Multan Sultans. They will be flaunting these trousers on various occasions such as team travels, lunches and other segments during HBL PSL 9.
What sets this collection apart is the fact that these pants are crafted from wrinkle-free, breathable fabrics made to keep the body super comfortable throughout the day. Particularly for the on-the-go lifestyle of players, these pants are a great fit since they offer both style and functionality.
Whether rushing between training sessions, traveling for matches, or attending media events, these multipurpose pants maintain a refined look even amidst the hustle and bustle of a hectic schedule. But beyond players, these pants are a great find for anyone who is looking for an all-occasion wardrobe essential that can be worn anytime, anywhere.
Raiment 61 signed an MOU with Multan Sultans on Feb 2, 2024. Signers of the MOU included Founder of Raiment 61 Anees Khawaja, Chief Sustainability Officer of Raiment 61 Kehkeshan Usman, General Manager of Multan Sultans Hijab Zahid and Founder of Multan Sultans Ali Tareen.
Expressing their delight on this partnership, Raiment 61’s co-founders Saba and Anees Khawaja said:
“With our strong roots in the city of Multan, we are delighted to be partnering with Multan Sultans. This has always been our team. It gives every person of this region a great pleasure to see how much this young team has achieved in a short period of time both on and off the field and we are very excited for the upcoming edition.”
Praising Ali Tareen for his efforts in pioneering a platform that emphasizes on gender equality in the sports realm, Anees Khawaja further expressed:
I have known Ali Khan Tareen, the owner and chief executive of Multan Sultans, for a long time, and I have great admiration for the work he has done and continues to do for the uplifting of the region of South Punjab. Seeing how Multan Sultans are taking a lead in providing equal opportunities in administration and coaching side of the things is very heartening and perfectly aligns with our vision.”
This partnership was a testament to the shared values between Raiment 61 and Multan Sultans, which includes gender equality, sustainability and community empowerment. It was the perfect symbol of how the brand empowers individuals across diverse spheres of life, whether in sports, fashion or even everyday endeavors.
